Ojarna is an "experimental project" based on the unique expression of indigenous/ tribal cultures from around the world, through handmade outfits and accessories.
A product of long research and exploration from Vietnam to Amazons, from Indian reserves to Inuits, Ojarna is a way of "story-telling”, rather than a fashion oriented approach.
Carrying a passion for recycling the traditional pieces, O’JARNA is inspired by cultural anthropology and various spiritual paths mainly from Shamanism, Tantra and Paganism. It is dedicated to the preservation of the cultural heritages and developing nourishing connections among world cultures.
The project supports fair trade, ethical laboring principles and totally environmental-friendly.
Since its birth in 2006, the project is niche, exclusive and personal journey.
Ojarna represents an alternative attitude towards life. It is dedicated to mutual support and acknowledgement among nations, cultures and different socio-economic groups living on our earth, in a personal and global approach.
It has a unique, “anti-mass” language and meets likeminded people around the world.
O’JARNA collections are designed, recycled or handpicked by Can Jarna Ozturk by living inside the homes of the tribal communities or villages of Brazil, Thailand, Canada, India, Bali, Nepal, Scandinavia, Colombia, USA, Morocco and Sub-Saharan Africa.
OJARNA blends raw, traditional materials with precious elements. However, “preserving the authentic look of the traditional pieces” is the basis of OJARNA design philosophy. The brand is strongly against “manipulation of local values with commercial concerns”. Therefore, the designs have an ethnic and raw look, on purpose.
Generally, different materials and techniques from different cultures come together in one piece and make a magical blend. For example: Vietnamese Monk Jacket becomes a city-look jacket in Ghandi Khadi, with Kahnawake tribe bone details. Or the shamanic feathers become hair ornaments, as the way Kariang women wear. An African tribal skirt converts into suede and becomes an “over the jean” accessory. Japanese fight shoes recycles into a summer sandal, Amazon fossils and Latin knots come together and create a tantric foot accessory, Masaai works convert into strech anklets, garters and arm ornaments…
Sometimes, one piece reflects just one culture. They become Guatemalan barefoot sandals, tyedye dresses, Native American chest plates….
And sometimes, they just kept the same with some urban touch, to make them easy to wear in city life.
OJARNA sees the “body” as a whole. All pieces are assigned to a specific part of the body and reflects the ritual of the beautification of the women body in many cultures.
Each piece is "once off" experiment and tells a story; carrying secrets and rituals. These stories are written on the tags of the products.
Each year's collection is created as a product of the journey and cultures encountered on travels, spontaneously.
All pieces are inspired by the people crossed by, materials found, experiences lived and stories told.
Collections are all uniquely handcrafted and they capture the art and beauty of the cultures it represents.
Handwritten tags tell the story of the product, tribe and its maker.
This years collections are: Shamanic, Tantrica and Native American. They are colorful contradictions, made for the chic urban femme with a free sprit.
All materials are ethically sourced raw/ traditional materials like local beads, plant dyes, old electric wires, car/truck pieces, raw silk, fossils, kitchen utensils, no-cruelty bones, horns and tooth, leftover leather and fur pieces; old fabrics, seeds dry fruits, leaves, stones and eggshells
The signature O’JARNA feathers are all “no-crime” and collected from farms or bird reserves. Feathers from Native American reserves are certificated and legal.
O’JARNA is produced through special collaborations with tribal villages, fair trade workshops/companies, family ateliers, rural communities and various nomadic artists on the path.
Collections also embrace some rare, vintage pieces directly from the source, reflecting the individuality of its original creator/weaver.